Facebook ads
Social media advertising: more than half a million euro spent on the European elections
Parties and candidates are spending increasing amounts on online political advertising. The situation can no longer be ignored, but the Parliament is yet to intervene.
How much did the European institutions and parties pay for ads on Facebook?
During last month’s European election campaign, the EU institutions and European political parties spent almost four million euro on paid Facebook posts. Data published by Facebook reveals how much was spent in each country, and who spent the most.
Political advertising on Facebook in South-East Europe
Data on political ads posted in the months leading up to the European elections highlights the differences between the political contexts in various member states. In Romania, it’s the national parties who spend the most, in Greece it’s individual candidates, and in Slovenia it’s the European Parliament.
