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Climate, the economy and – immigration. The candidates and parties standing in the European Parliament election are spending millions of euros on election advertising on Facebook. We have checked the contents of around 35,000 adverts from five different countries.
Data shows that in the recent election campaign political parties spent millions of euro on targeted advertising on Facebook. The platform has almost completely replaced meetings and personal contact between candidates and voters.
Polish candidates to the European Parliament spent hundreds of thousands of złoty on Facebook ads. The most money was spent on European Coalition’s pages. Confederation, on the other hand, has clearly invested in the nationalist leader Krzysztof Bosak.
Analysis: German parties differ greatly in how they advertise on Facebook. The conservative CDU targets individual regions, the left-wing SPD tailors its adverts by gender. The far-right AfD has a totally different approach.
The next five years the European Union will be more fragmented than ever. This fragmentation is the key lesson of the 2019 European elections. However, contrary to the dominant narrative of the last decade or so, the old centrist blocs are not confronted with just a plethora of anti-system populist parties and groups.
As opposed to their far-right European counterparts, who have grown in villages and small towns, Vox has gained their biggest vote percentage in Madrid and the big cities.
Leftwing coalition Syriza’s rise to power in 2015 seemed to swept away the old greek political order. But a journey through the strongholds of these dynasties shows they never went away. Their power lies deeper in history.
A recent poll by IPSOS Mori shows that protecting the environment is a key concern for European citizens. Mainstream parties running for seats in the EP should mind.
A section of the news site is now entirely dedicated to the upcoming European elections, with in-depth information on individual countries, context and selected data, and useful information.
A data-driven story published on El Diario uncovers the relationship between poverty and electoral turnout rates.