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Action is being taken to increase transparency on the processing of users’ personal data on the internet, but the main digital advertisers still rely on intrusive practices that try to influence people’s behaviours. European regulation on data protection could mitigate the issue, but its enforcement is limited
The online advertising system is based on the collection and sharing of user data, in an opaquely competitive market which rests mostly in a few powerful hands, including Google. Privacy and data protection are at issue, and Europe is debating what action should be taken.
Digital platforms often trick users into giving up their personal data or buying particular products. These “dark patterns” go against European legislation, but authorities are struggling to combat them.
The measures adopted by some Balkan countries to contain the pandemic have raised perplexity in associations and researchers who deal with privacy and digital rights. Emergency actions, derogating from the national rules of law, could translate into mass surveillance tools.