Facebook ads

Political advertising on Facebook in South-East Europe 

Monday 17 June 2019 | Lorenzo Ferrari
Ornaldo Gjergji
| OBC Transeuropa

Data on political ads posted in the months leading up to the European elections highlights the differences between the political contexts in various member states. In Romania, it’s the national parties who spend the most, in Greece it’s individual candidates, and in Slovenia it’s the European Parliament.


How parties court voters online 

Friday 24 May 2019 | Marcel Pauly
Patrick Stotz
| Spiegel Online

Analysis: German parties differ greatly in how they advertise on Facebook. The conservative CDU targets individual regions, the left-wing SPD tailors its adverts by gender. The far-right AfD has a totally different approach.


Social media advertising: more than half a million euro spent on the European elections 

Thursday 20 June 2019 | Openpolis

Parties and candidates are spending increasing amounts on online political advertising. The situation can no longer be ignored, but the Parliament is yet to intervene.


Facebook has become political parties’ main advertiser 

Saturday 08 June 2019 | Emanuela Barbiroglio
| VoxEurop

Data shows that in the recent election campaign political parties spent millions of euro on targeted advertising on Facebook. The platform has almost completely replaced meetings and personal contact between candidates and voters.


How much did the European institutions and parties pay for ads on Facebook? 

Monday 17 June 2019 | Lorenzo Ferrari
Ornaldo Gjergji
| OBC Transeuropa

During last month’s European election campaign, the EU institutions and European political parties spent almost four million euro on paid Facebook posts. Data published by Facebook reveals how much was spent in each country, and who spent the most.


How European parties seek to influence public opinion 

Monday 27 May 2019 | Gerald Gartner
Markus Hametner
| Addendum

Climate, the economy and ­– immigration. The candidates and parties standing in the European Parliament election are spending millions of euros on election advertising on Facebook. We have checked the contents of around 35,000 adverts from five different countries.


Political ads on Facebook: who spent the most in Poland 

Friday 14 June 2019 | Bartosz Chyż
Jarosław Kopeć
| BiQdata

Polish candidates to the European Parliament spent hundreds of thousands of złoty on Facebook ads. The most money was spent on European Coalition’s pages. Confederation, on the other hand, has clearly invested in the nationalist leader Krzysztof Bosak.  


Facebook´s transparency is lacking – this is why it still is hard to examine political advertising 

Tuesday 11 June 2019 | Katarina Lind
| Journalism++

J++ and other media have examined the election ads ahead of the EU elections, but the data is lacking on several accounts.